Alecia-Lawyer

Keynote
Consultant
Oboist
Coach

MEET ALECIA

“A nonprofit Johnny Appleseed”

—Houston Chronicle

Appointed the inaugural 2025 Texas State Classical Musician, Juilliard and SMU graduate, Alecia Lawyer, calls her work “Wildcatting in the Arts,” boldly drilling new wells of possibility in the traditionally rigid field of classical music.

Leading from the stage as well as the board room, Alecia is in demand as a speaker and consultant in wide ranging fields from the intelligence sector and medical field to technology start ups, AI, and commercial real estate. Her innovative and creative approach transforms businesses and reveals connections and unexplored pathways to success.

Called “the Johnny Appleseed of arts nonprofits,” Alecia is the Founder, Artistic Director, and Principal Oboist of ROCO, Houston’s deeply local and globally relevant 40-piece professional orchestra now in its 21st season. Through Alecia’s work building ROCO as a ‘human-first’ orchestra, the organization has achieved;

  • Pay-What-You-Wish ticketing model, resulting in 95% donated revenue for a $2.2 million annual budget

  • Building a multi-generational audience through ROCOrooters music education/childcare program during and after some of ROCO’s concerts

  • 155 commissioned world premieres from living composers

  • ROCO on the Go, which uses QR codes linked to curated playlists of ROCO’s music in Houston’s parks, hospitals, and schools, reaching 55,000+ scans

  • Recognition as a  worldwide leader in programming women composers and composers of color, second only to the BBC Symphony

  • First album recognized with a GRAMMY® for Producer of the Year, Blanton Alspaugh

  • Livestreaming for free to the world since 2013 viewed on all seven continents

  • Embracing technology through ROCO’s interactive digital app and ability to view sheet music to scores and parts in real time during the performance

One of Musical America’s Top 30 Influencers and Houston’s Top 50 Most Influential Women, Alecia is a senior fellow of American Leadership Forum; serves on the boards of Houston Youth Symphony and Houston Center for Musical Arts; the Advisory Board for Texas Music Festival; and is an artistic advisor for the St. Barth Music Festival in the French Virgin Islands. She is also an advisor to the Eden Arts Festival in Utah. She has two fabulous sons with her husband, Larry, and loves their weekend Harley rides.

"Few had ever expressed to me that it is possible to be true to ourselves, remain integrated human beings, and still be high-level musicians. I had begun to give up hope, but after hearing some of your story, I'm enthusiastic about my art again."

music student

Colburn School

"She's got the most exciting ideas about orchestral possibilities in the 21st century, and I wish more people were as innovative as she."

Jennet Ingel

Podcast host

"Best thinking in the field. Her unique and different ideas for this industry are eye-opening!"

Andrew Maxfield

Composer and Blogger

"Your energy and passion for relationship building were completely obvious and so contagious!"

Masterclass Attendee

Moores School of Music, University of Houston.

"Thank you for your work with us. What you have accomplished with ROCO just blows me away. You are an example of what real creative leadership is."

Consulting client

WAYS TO ENGAGE ALECIA

Inspiring Audiences

From keynote speeches, national panels at conferences, and international podcasts to presentations at breakfast clubs, arts policy advocacy, and radio host, Alecia brings boundless energy, creative insight, and sharp wit to every audience. Whether she’s speaking on leadership innovation, building a thriving arts business, personal development, or sharing stories from her own journey, her engaging presence and thought-provoking dialogue make a lasting impression.

Transforming Organizations

Alecia has been engaged by both established and emerging arts and business organizations as a consultant in areas including board development, fundraising strategy, program innovation, start-up planning, marketing, community engagement, team building, and mission/vision development—among many other topics.

Captivating Listeners

As an F.Lorée Artist performing in orchestras, chamber groups, and as a soloist, Alecia has collaborated with internationally known conductors, composers, and musicians on stages around the globe and is always eager to connect and engage with like-minded artists of all genres and disciplines.

Empowering Artists

With a deep passion for helping the performing arts thrive, Alecia offers masterclasses, private lessons, and career coaching that provide chamber groups and individual artists with both macro and micro perspectives on their performance and life plans. Her richly eclectic background—extending beyond the oboe into the broader performing arts—fuels her unique ability to empower artists. She helps them uncover their potential and craft an integrated, strategic journey toward a fulfilling artistic life.
ENGAGE ALECIA

NEWS & INSIGHTS

View All

IN PERFORMANCE

Stay in Tune with

Join Alecia Lawyer’s insider list for a front-row seat to her latest performances, creative insights, and thought-provoking news. Be the first to know—straight from Alecia, no noise, just inspiration.