Alecia-Lawyer

Keynote
Consultant
Oboist
Coach

MEET ALECIA

“A nonprofit Johnny Appleseed”

—Houston Chronicle

Appointed the inaugural 2025 Texas State Classical Musician, Juilliard and SMU graduate, Alecia Lawyer, calls her work “Wildcatting in the Arts,” boldly drilling new wells of possibility in the traditionally rigid field of classical music. As the Founder, Artistic Director, and Principal Oboist of ROCO, Houston’s deeply local and globally relevant 40-piece professional classical music ensemble in its 20th season, she is on the cutting edge of how classical music is created and experienced. She champions accessibility in the performing arts field and advocates for a human-first approach to all arts experiences. Intent on dissolving genre lines, she reimagines concert spaces and boldly incorporates programs to engage multi-generational audiences in fresh and meaningful ways.

Alecia is also a passionate advocate for new and diverse voices in classical music, leading initiatives that commission and premiere works from underrepresented composers. Her forward-thinking approach includes the strategic adoption of technology to deepen audience engagement and expand the reach of live performance.

Hailed as “The Johnny Appleseed of arts nonprofits,” by the Houston Chronicle, she was one of Musical America’s Top 30 Influencers and Houston’s Top 50 Most Influential Women. Alecia is in demand as a speaker in such diverse places as the Center for Anticipatory Intelligence at Utah State University, tech radio shows, and the Human-Centered Artificial Intelligence Institute at University of Houston. She appears regularly on podcasts and lectures nationally on innovations in arts.

Beyond ROCO, Alecia is a driving force in the broader arts ecosystem. Alecia is a Founding Board member of the Houston Center for Musical Arts, a transformative initiative for the city’s musical infrastructure. She serves on the boards of Houston Youth Symphony, Eden Arts Festival and Texas Music Festival, and is an artistic advisor for the St. Barth Music Festival in the French Virgin Islands. Her leadership is further recognized through her fellowship in the American Leadership Forum, her involvement in the Texas Women for the Arts, and her alumna status with the Aspen Executive Seminar.

As an F. Lorée oboe artist, Alecia performs internationally and coaches artists on both career development and performance. At home, she shares life’s adventures with her husband Larry and their two fabulous sons, often exploring the open road together on weekend Harley rides.

"Few had ever expressed to me that it is possible to be true to ourselves, remain integrated human beings, and still be high-level musicians. I had begun to give up hope, but after hearing some of your story, I'm enthusiastic about my art again."

music student

Colburn School

"She's got the most exciting ideas about orchestral possibilities in the 21st century, and I wish more people were as innovative as she."

Jennet Ingel

Podcast host

"Best thinking in the field. Her unique and different ideas for this industry are eye-opening!"

Andrew Maxfield

Composer and Blogger

"Your energy and passion for relationship building were completely obvious and so contagious!"

Masterclass Attendee

Moores School of Music, University of Houston.

"Thank you for your work with us. What you have accomplished with ROCO just blows me away. You are an example of what real creative leadership is."

Consulting client

WAYS TO ENGAGE ALECIA

Inspiring Audiences

From keynote speeches, national panels at conferences, and international podcasts to presentations at breakfast clubs, arts policy advocacy, and radio host, Alecia brings boundless energy, creative insight, and sharp wit to every audience. Whether she’s speaking on leadership innovation, building a thriving arts business, personal development, or sharing stories from her own journey, her engaging presence and thought-provoking dialogue make a lasting impression.

Transforming Organizations

Alecia has been engaged by both established and emerging arts and business organizations as a consultant in areas including board development, fundraising strategy, program innovation, start-up planning, marketing, community engagement, team building, and mission/vision development—among many other topics.

Captivating Listeners

As an F.Lorée Artist performing in orchestras, chamber groups, and as a soloist, Alecia has collaborated with internationally known conductors, composers, and musicians on stages around the globe and is always eager to connect and engage with like-minded artists of all genres and disciplines.

Empowering Artists

With a deep passion for helping the performing arts thrive, Alecia offers masterclasses, private lessons, and career coaching that provide chamber groups and individual artists with both macro and micro perspectives on their performance and life plans. Her richly eclectic background—extending beyond the oboe into the broader performing arts—fuels her unique ability to empower artists. She helps them uncover their potential and craft an integrated, strategic journey toward a fulfilling artistic life.
ENGAGE ALECIA

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IN PERFORMANCE

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